Braun

HL 70 (white)

Reinhold Weiss + Jurgen Greubel

1971

Braun HL 70 (white)

The design is a revision of Weiss' iconic HL 1 Multiwind desk fan issued a decade earlier, registering Braun's shift of the late 60's from 'New Objectivism' towards what might be called technological expressivism. Pristine white replaces the austere palate of greys; form is reduced to the primitive cylinder; functional controls are simplified; a transparent cradle, giving a gravity defying appearance, replaces the fixed stem and base arrangement of the earlier design. An example is held in the MoMA permanent collection.

In the same strand of early '70s high-tech, 2nd generation Braun design, see:  HL 70 in orange, phase 1 alarm, KF 21 coffee filter and HLD 1000 hair dryer.

dimensions: 10.7 x 15.1 x 8 cm

condition: Fully functional and in excellent condition, with packaging.

price: £200