Eunjoo Hong, Hyungjae Kim

Seoul 2014

for systems14

Eunjoo Hong, Hyungjae Kim

Available to purchase as an A1 print, archival ink on 200gsm matt paper. Produced in an edition of 150. Also available as part of cased collection of the 24 prints in the systems series.

price: £35 + shipping

designers' rationale:

The  Korean Braun website provides information in Korean for the limited number of products available: only 12 items for Kitchen and Household category (jug blenders, hand blenders, kettles, coffeemakers, toasters) and 23 items in the male grooming category (shavers, trimmers). We collected user manuals and size data of these products. Using this information, we drew characters and BRAUN logos on the surface of the products, which reflect their real size and perspective.

about the systems14 print collection:

Twenty-four Asia based designers and studios were invited to produce A0 poster designs on the theme of Braun Design.

Apart from format and the requirement to communicate the exhibition date and location, the brief was left as open as possible. The idea was to gather an informal survey of Eastern views on mid 20th century European modernism. Designs were submitted from places as far apart and culturally distinct as South Korea, Hong Kong, Singapore, Japan, Thailand and Malaysia. The extraordinary array of responses suggests renewed lines of approach to a tradition that, in the West at least, remains as attractive as it does problematic.

systems is a project jointly curated by das programm and systems, produced in association with Braun.