milkxhake

Hong Kong 2014

for systems14

milkxhake

Available to purchase as an A1 print, archival ink on 200gsm matt paper. Produced in an edition of 150. Also available as part of cased collection of the 24 prints in the systems series.

price: £35 + shipping

designer's rationale:

The Hong Kong brand name of Braun “百靈” is different from the Chinese “博朗”. The character “靈” refers to “Soul” and “Flexibility”, capturing the essence of Braun’s history and functionality. The new custom-made Traditional Chinese character vertically aligned with simple stroke and circle, focuses on the aesthetic simplicity of the products.

about the systems14 print collection:

Twenty-four Asia based designers and studios were invited to produce A0 poster designs on the theme of Braun Design.

Apart from format and the requirement to communicate the exhibition date and location, the brief was left as open as possible. The idea was to gather an informal survey of Eastern views on mid 20th century European modernism. Designs were submitted from places as far apart and culturally distinct as South Korea, Hong Kong, Singapore, Japan, Thailand and Malaysia. The extraordinary array of responses suggests renewed lines of approach to a tradition that, in the West at least, remains as attractive as it does problematic.

systems is a project jointly curated by das programm and systems, produced in association with Braun.